Use discount code Z3D0X9WBTSCJ for items over $200 until 25 December

'[Photography is] so easy it’s ridiculous. It’s so easy that I can’t even begin—I just don’t know where to start. After all, it’s just looking at things. We all do that. It’s simply a way of recording what you see—point the camera at it, and press a button. How hard is that?' Paul Graham

$100 Prints

Most photographers have a stash of great images that nobody sees or apex images which are inaccessible-beautiful and profound pictures that tumble into the crack of obscurity.

$100 prints excavates the stash.

Each $100 print fits onto an A4 piece of paper (US Letter format). The size has been designed to be accessible - not so large as to dominate a room and not so small as to require an electron microscope for inspection.

Each work is archival, printed on ‘Baryta’ inkjet paper, signed and numbered. The print will outlast you and is smooth and tactile.

New editions will be released weekly.

SOUTHWOOD PRINTS

Since its inception in 1826, no other medium has had such an utterly pervasive impact on how we see ourselves as individuals, our society, our history, and, consequently, our future. No other art form has its feet planted as firmly in science and advertising, and as such, photography is the eternal trickster. The profound photograph’s madness is apparent when these layers are fused onto a single surface.